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This is for the pre-order of book Customer Experience in Fashion Retailing ahead of the book launch being held at LCF and is being offered at a discount on the RRP book price.

Collection of this book will be at the book launch itself so make sure you have RSVP'd to the event via Eventbrite. Delivery will not be available for those who do not attend.

The deadline for ordering the book is 5th June 2024.

If you have found your way here through means other than the events page and would like to attend this event, please visit the link in the detailed description below.

Detailed Description

Merging three core perspectives – academic, creative agency
and retailer - the book takes a chronological approach to
tracing the evolution of customer experience from the
physical store, to omnichannel through channel convergence
to consider the future of fashion retailing and customer
experience. Beginning with the theoretical perspective,
customer experience evolution in a fashion retail context is
traced, considering the definition of customer experience,
physical retail, the digitalisation of customer experience,
omni-channel retail, in-store technologies and envisioning
future retail CX.

 

The book launch event page where you can book a ticket can be found here .